Dear {Name},
I just cringe when I think of you sitting there at the burger joint for half an hour waiting for me to show up for our planned lunch. I am a ditz, plain and simple. I had written our date down wrong in my calendar, and was blissfully going about my errands and didn't even hear my cell when you called to ask where the heck I was.
I am so sorry I left you hanging, and that I missed the chance to catch up with you. I know you are very busy, but if you'd like to name a time and place, consider lunch my treat. I will make sure that I show up!
Sincerely,
{Sender}
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